Tuesday, December 18, 2012

SELLING BOOKS VIA SOCIAL MEDIA



I have to admit I cringe at the thought of using Facebook or Twitter. I just don't know how to use the damn things. I know I could probably learn, but the mental block I must suffer from prevents even an attempt.

But many authors use social media to promote their books, some very effectively. Some of these, THE CREATIVE PENN being one, have some very good advice for authors, along with links to other articles on the subject. Once you check that site, it will lead you to others - a plethora of good info to help market your book.



As for me, I'll go on using the antiquated methods I've used in the past - at least for now.








Sunday, December 9, 2012

DO BOOK REVIEWS SELL BOOKS?


The answer to that question is a resounding “Yes!”

Reviews are an effective marketing tool. The more discussion your book is subjected to, the more likely it is to gain readership – and sales. Amazon.com and other online booksellers offer anyone an opportunity to spout off with their opinion. If you have friends who have read your work, ask them to take time to write a short review.

Another review option used by countless authors is the book blog - blogs created by avid readers with strong opinions that can influence other readers. Depending on the genre of your writing, you may choose from many. There are even sites that rate the book blogs, e.g., onlinecollege and blogrank. Some book blogs post their reviews not only to their site, but also to Facebook and Twitter.

More reviews mean more people have read your work. Some may be negative, but that’s to be expected; it’s always been different strokes for different folks. A negative review is never enjoyable, but neither should it get you down. Use it in a positive light to improve the quality of your writing.

My book on treasure hunting, How to Hunt Treasure, has received four reviews, some good some not so good. The book has sold well, perhaps in part due to these very reviews.